“Technology is the biggest story in business today, plain and simple.”
Leading Digital, George Westerman, Didier Bonnet, Andrew McAfee
Studies have shown that the effective usage of new technology is the number one driver for realizing value from IT. In most cases, many hurdles (or humps) must be overcome in order to achieve the goal of full user adoption. Often times these obstacles are obvious but remain unaddressed. Why? Because planning for change is hard — or, we underestimate their potential negative impact — or, there is cultural resistance to change — or, like Igor in Young Frankenstein we are in denial.
By the end of 2020, there will be approximately 212 billion Internet-connected things (IoT), according to analyst firm IDC.
Today, I discuss Step #2 in the series “A Big Data Sandbox Story”. Step #2 is to Identify Benefits of Building a Big Data Sandbox. Here I begin to prove out how long it takes to go from ground-zero to gaining actionable insights from customer data, hoping to move my ‘there’s a price to pay not to play’ hypothesis about Big Data to theory.