Beyond Impact Blog

Three Reasons Why Common Data Service (CDS) Matters

Posted on August 23, 2018 by Jerry Nelson

What is Common Data Service?

Common Data Service is a cloud-based data storage and management system that standardizes your data across business applications like Dynamics 365, Office 365, mobile apps, and Power BI. 

Your data is stored in standard (or customized) entities, similar to how a table stores data in database. If you use Common Data Service, your suite of business applications feed data predictably to these entities, allowing simple data sharing, data mining, and business intelligence.

Your Marketing Data is Useless. Here's Why:

Posted on August 23, 2018 by Jack Swift

This dashboard probably looks very familiar to you. You might have five or six dashboards you’re watching for ebbs and flows, spikes and surges. Maybe you have a very advanced process that involves downloading data into Excel and mashing different channels together. But that doesn’t sound very advanced, does it? Manual data entry? Staring at four online dashboards, commenting on "this one is up, or this is down"? There’s nothing advanced here. It doesn’t tell you how people responded, how their interactions lead to anything. Do you let your marketing data impact future creative decisions? If it's not producing marketing intelligence, your marketing data is completely useless.

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