Beyond Impact Blog

Your Marketing Data is Useless. Here's Why:

Posted on August 23, 2018 by Jack Swift

This dashboard probably looks very familiar to you. You might have five or six dashboards you’re watching for ebbs and flows, spikes and surges. Maybe you have a very advanced process that involves downloading data into Excel and mashing different channels together. But that doesn’t sound very advanced, does it? Manual data entry? Staring at four online dashboards, commenting on "this one is up, or this is down"? There’s nothing advanced here. It doesn’t tell you how people responded, how their interactions lead to anything. Do you let your marketing data impact future creative decisions? If it's not producing marketing intelligence, your marketing data is completely useless.

Customer Success Story: Marketing Intelligence with Power BI

Posted on April 25, 2018 by Robert Gerads

"Last night, we had a happy hour to celebrate burning Joe's Excel spreadsheet."

Those were the exact words out of the mouth of the Director of Marketing at a global med-tech company based in Minneapolis. Just a few months earlier, Beyond Impact helped deploy a Marketing Intelligence Solution leveraging Power BI to migrate an Excel spreadsheet that essentially ran the entire Retail Marketing division. This Excel spreadsheet was held together with duct-tape and elbow grease, leading the client to say, "there has to be a better way to work with our marketing reports." 

Power BI: Use the Ladle Please

Posted on October 16, 2017 by Robert Gerads

Up here in the North Country the chill of the fall weather is just starting to set in. Over the next few months we'll hit some bone chilling temperatures and dig out the long-underwear. Nothing warms the heart and soul like a hearty bowl of soup, especially one perfected through the years with a bit of Grandma's love. If Grandma has taught us anything, it's that when you serve her soup you don't use a teaspoon - you use the ladle. 

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