Beyond Impact Blog

Jack Swift

Marketing Administrator

Recent Posts

Your Marketing Data is Useless. Here's Why:

Aug 23, 2018 9:29:06 AM / by Jack Swift posted in Analytics, Big Data, Business Intelligence, Data, Marketing, Social Media, Data Visualization, Power BI, Excel Analtyics, Data Analytics

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This dashboard probably looks very familiar to you. You might have five or six dashboards you’re watching for ebbs and flows, spikes and surges. Maybe you have a very advanced process that involves downloading data into Excel and mashing different channels together. But that doesn’t sound very advanced, does it? Manual data entry? Staring at four online dashboards, commenting on "this one is up, or this is down"? There’s nothing advanced here. It doesn’t tell you how people responded, how their interactions lead to anything. Do you let your marketing data impact future creative decisions? If it's not producing marketing intelligence, your marketing data is completely useless.

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5 Goal Setting Techniques to Power through February (And On)

Feb 15, 2018 12:23:07 PM / by Jack Swift posted in Business Strategy, Company Culture, Discipline, making IT better, Management, Transformation, how to, training

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Have you given up on your New Year's Resolution already? Surprisingly (or maybe not), February is usually when people drop out of their "New Year, New Me" mantra. Reality sets in, the gym feels a million miles away at 5:00 am, maybe saving money is overrated. It's easy to talk yourself out of the whole thing.

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