Beyond Impact Blog

Don't be busy, be productive. How governance is the key to successful virtual communication.

Jun 1, 2020 5:01:02 PM / by Sarah Meier posted in Business Strategy, Content Marketing, Microsoft Teams

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We all know that there are certain risks when it comes to working virtually, away from the office. There are genuine concerns about the reduction in productivity, lack of employee engagement, and plenty of chances for miscommunication. While there are plenty of pitfalls, it is important to consider the pitfalls as opportunities for improvement. Believe it or not, productivity not only can be sustained but improved while employees work virtually. Before I answer how productivity can be improved, we must take a look at the causes of communication failures, according to 4 Common Communication Failures (And How to Fix Them). As this article points out, there are 4 main types of communication failures:

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Customer Success Story: Marketing Intelligence with Power BI

Apr 25, 2018 1:12:43 PM / by Robert Gerads posted in Analytics, Business Intelligence, Content Marketing, Data, Marketing, Power BI, Excel Analtyics, Data Analytics

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"Last night, we had a happy hour to celebrate burning Joe's Excel spreadsheet."

Those were the exact words out of the mouth of the Director of Marketing at a global med-tech company based in Minneapolis. Just a few months earlier, Beyond Impact helped deploy a Marketing Intelligence Solution leveraging Power BI to migrate an Excel spreadsheet that essentially ran the entire Retail Marketing division. This Excel spreadsheet was held together with duct-tape and elbow grease, leading the client to say, "there has to be a better way to work with our marketing reports." 

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5 Great Tools To Boost Social Media Marketing

Jul 8, 2015 2:36:30 PM / by Jaren Grenell posted in Analytics, Content Marketing, Marketing, Social Media, Strategy

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The reign of social media is firmly upon us. Think about this, you cannot go anywhere with anyone and not be influenced in some way by social campaigns. At the baseball game, out to eat at that new thai restaurant, or even the dreaded trip to the dentist (insert dentist horror story here), social media is wreaking havoc on the world around us. I mean, when is the last time you watched a TV commercial without a “#HASHTAG” at the end…? Exactly my point.

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