Beyond Impact Blog

A Customer Data Platform Picks Up Where CRM Leaves Off

Dec 11, 2019 2:31:28 PM / by Casey Louisiana posted in Data, Azure, Data Analytics

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If you're not leveraging the power of a customer data platform, you might not truly understand your customers. With big data and a modern data platform, your business can drive customer experience to new heights. Azure is that modern data platform. With native AI--you can unlock insights faster from all your data, on-premises and in the cloud. and Microsoft are here to help. Contact us to find out how we can help you navigate your journey to the cloud.
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Building a Text Classifier using Azure Machine Learning

Feb 21, 2019 9:55:48 AM / by Jon Jordan posted in Analytics, Data, Data Visualization, Azure, Data Analytics

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Recently a client came to us to see if we could help them automate their RFP distribution system.  Currently the client has an employee manually check several websites for RFPs and alert the appropriate business vertical when a relevant RFP is found.  The current system requires manual data scraping, meaning the process is slow and results in RFPs being missed.  For the proof of concept phase with the client, we decided to build a machine learning model to classify the RFPs correctly and provide a way to automate the routing of the RFPs.  The client wanted to break the project into stages so once the initial Proof of Concept was successful, other parts required to automate the whole process would receive the go-ahead. If you would like a proof of concept, visit our Business Analytics page for information.

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Dataflows are to ETL what Excel is to Programming

Nov 12, 2018 1:32:26 PM / by Jon Jordan posted in Business Intelligence, Data, Data Visualization, Power BI, Data Analytics

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Microsoft has just introduced dataflows to Power BI service which they see as the next step in the self-service revolution Microsoft began with Excel. Dataflows incorporate the necessary ETL steps and allows other people to access and work with the dataflow. Think of dataflows as power query on steroids with the capability of multiple users to take advantage of a centralized ETL operation on data.

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What Katrina Taught Me about Disaster Recovery

Sep 18, 2018 3:21:07 PM / by Jerry Nelson posted in Business Strategy, Data, Leadership, Project Management, Strategy, how to, microsoft, Azure, Disaster Recovery

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An organization I worked with owned a site in New Orleans. Our disaster recovery plan was simple; It required that the General Manager transport the most recent backup tapes to a designated accessible sister site where IT would redeploy the site's data and applications. When Katrina hit, our disaster recovery plan worked flawlessly and we recovered within the prescribed RTO and RPO. However, the 37 employees that used that data to generate revenue for the organization were scattered around the country unable to conduct business leaving our customers with an inferior product. What good is a disaster recovery plan without an associated solid business continuity plan?

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Three Reasons Why Common Data Service (CDS) Matters

Aug 23, 2018 12:01:16 PM / by Jerry Nelson posted in Analytics, Big Data, Business Intelligence, Business Strategy, Data, microsoft, Data Governance, Power BI, connected company, Data Analytics

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What is Common Data Service?

Common Data Service is a cloud-based data storage and management system that standardizes your data across business applications like Dynamics 365, Office 365, mobile apps, and Power BI. 

Your data is stored in standard (or customized) entities, similar to how a table stores data in database. If you use Common Data Service, your suite of business applications feed data predictably to these entities, allowing simple data sharing, data mining, and business intelligence.

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Your Marketing Data is Useless. Here's Why:

Aug 23, 2018 9:29:06 AM / by Jack Swift posted in Analytics, Big Data, Business Intelligence, Data, Marketing, Social Media, Data Visualization, Power BI, Excel Analtyics, Data Analytics

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This dashboard probably looks very familiar to you. You might have five or six dashboards you’re watching for ebbs and flows, spikes and surges. Maybe you have a very advanced process that involves downloading data into Excel and mashing different channels together. But that doesn’t sound very advanced, does it? Manual data entry? Staring at four online dashboards, commenting on "this one is up, or this is down"? There’s nothing advanced here. It doesn’t tell you how people responded, how their interactions lead to anything. Do you let your marketing data impact future creative decisions? If it's not producing marketing intelligence, your marketing data is completely useless.

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Customer Success Story: Marketing Intelligence with Power BI

Apr 25, 2018 1:12:43 PM / by Robert Gerads posted in Analytics, Business Intelligence, Content Marketing, Data, Marketing, Power BI, Excel Analtyics, Data Analytics

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"Last night, we had a happy hour to celebrate burning Joe's Excel spreadsheet."

Those were the exact words out of the mouth of the Director of Marketing at a global med-tech company based in Minneapolis. Just a few months earlier, Beyond Impact helped deploy a Marketing Intelligence Solution leveraging Power BI to migrate an Excel spreadsheet that essentially ran the entire Retail Marketing division. This Excel spreadsheet was held together with duct-tape and elbow grease, leading the client to say, "there has to be a better way to work with our marketing reports." 

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Build Your Power BI Sandbox

Apr 9, 2018 1:20:38 PM / by Robert Gerads posted in Analytics, Big Data, Business Intelligence, Data, training, Power BI, Data Analytics

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Growing up in a small town near Lake Mille Lacs, a good 90-minutes north of the Twin Cities, much of my learning as a little boy happened in a sandbox. Not the giant plastic turtle you see in Walmart today. Rather, an oversized wood structure filled with sand and a collection of old metal Tonka Trucks. I would spend the summer days building roads, bridges, castles, and rivers. I engineered high-security prisons for frogs I caught. I threw sand at my older brother and occasionally we tangled with a garden hose, much to my mother's displeasure. Every night I'd come in for dinner covered head to toe in dirt. Little did I realize, I spent those long summer days learning physics and engineering in the sandbox. I've always learned by just digging in. My childhood story really has nothing to do with Power BI - it simply points out the fact we can learn so much more when we get our hands dirty

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Power BI Visualization: All that Glitters is Not Gold

Jan 16, 2018 11:56:43 AM / by Teal Derheim posted in Analytics, Big Data, Business Intelligence, Data

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We have all heard that sage advice since as far back as we can remember,  "all that glitters is not gold."  This rings true in data visualizations in Power BI. As part of our ongoing Power BI blogs, we are here to help you transform your business data into an engine that drives insights. Check out our full Resource Library for more.

 The purpose of data visualization is to simplify, messy, and overwhelming data to solve a business problem. Enable decision makers to make insightful, data-driven decisions. To understand what great data visualization is, a good place to start is find out what it is not.

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Learn Powershell in 5 (More) Painless Steps: Data - Storage

Mar 6, 2017 1:00:00 PM / by Cole McDonald posted in Data, arrays, 5 painless steps, powershell, automation

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In our previous series on learning Powershell, the very first topic of discussion was the storage of data.  In my opinion, the 2 most important things in computing are interface and data structure.  As developers, our interface to the data is using varible naming conventions that make sense.  Each of us have a personal style, but using descriptive names for our variables serves us when we inevitably have to revisit our own code a year from now.  Comments, variable names, and formatting make it easier to get back to work rather than spending time figuring out what we were thinking a year ago.
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