Beyond Impact Blog

Your Marketing Data is Useless. Here's Why:

Aug 23, 2018 9:29:06 AM / by Jack Swift posted in Analytics, Big Data, Business Intelligence, Data, Marketing, Social Media, Data Visualization, Power BI, Excel Analtyics, Data Analytics

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This dashboard probably looks very familiar to you. You might have five or six dashboards you’re watching for ebbs and flows, spikes and surges. Maybe you have a very advanced process that involves downloading data into Excel and mashing different channels together. But that doesn’t sound very advanced, does it? Manual data entry? Staring at four online dashboards, commenting on "this one is up, or this is down"? There’s nothing advanced here. It doesn’t tell you how people responded, how their interactions lead to anything. Do you let your marketing data impact future creative decisions? If it's not producing marketing intelligence, your marketing data is completely useless.

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5 Great Tools To Boost Social Media Marketing

Jul 8, 2015 2:36:30 PM / by Jaren Grenell posted in Analytics, Content Marketing, Marketing, Social Media, Strategy

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The reign of social media is firmly upon us. Think about this, you cannot go anywhere with anyone and not be influenced in some way by social campaigns. At the baseball game, out to eat at that new thai restaurant, or even the dreaded trip to the dentist (insert dentist horror story here), social media is wreaking havoc on the world around us. I mean, when is the last time you watched a TV commercial without a “#HASHTAG” at the end…? Exactly my point.

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